STRATEGIC DESIGN At the heart of any company is the sum total of its culture, consumer perceptions, product attributes, service commitment, core values and personality.

And increasingly, Smithworks Design Communications is being asked to help companies find this place and define it with renewed clarity.

To find the heart of your brand, we first have to help you get inside your head. We start this process by slowing you down. By engaging you. And by challenging you to dig deep to uncover the emotional responses that feed your company’s culture and engage your customers. Remember, people buy from companies they like.

Once we define that basic foundation, we begin building the most comprehensive brand image your budget allows. By helping you tighten your focus and clearly define your company, we can give your brand perpetual, sustainable energy that leverages your company’s strengths into a personality consumers want to care about.